Advanced SEO Program
SEO changed more in the last eighteen months than in the ten years before it. This is the course we built to keep up — self-paced and current as of August 2026, with a live track on AI Overviews, AEO, and agentic SEO layered on top. Five modules that are yours for life, a live orientation to kick things off, and three live 90-minute sessions where we get into entity SEO, answer engine optimization, and AI-driven technical audits together.
Four weeks. One system for Google, AI Overviews and LLMs.
We kick off live, you work through five modules whenever suits you, and then we come back together for three live sessions — each one ending in an open Q&A. Everything live gets recorded too, so nothing's lost if you can't make it.
Live orientation
We'll walk you through how the four weeks work, what to have ready, and this is where the cohort actually meets for the first time.
5 modules unlock
The recorded core — current as of August 2026 — and it's yours to keep.
3 live sessions + Q&A
AI Overviews Optimization, LLM Citation Engineering, Agentic SEO Automation — three sessions, each one closing with live Q&A, all recorded.
Three things quietly rewrote search — and most SEOs haven't caught up
Zero-click search is just... normal now
Nearly 70% of Google searches end without anyone clicking through, and AI Overviews are already showing up in roughly one in five searches, climbing fast. Ranking #1 doesn't guarantee a visit anymore — it gets you a shot at being the thing the AI actually quotes.
The "answer" became the new search results page
Google AI Overviews, ChatGPT Search, Perplexity, Claude, Copilot — they're not handing back ten blue links anymore, they're just answering. AEO (Answer Engine Optimization) is the skill of writing so these systems can pull your content out cleanly and trust it enough to cite it.
LLMs turned into a discovery channel nobody's really auditing yet
GEO and AIO are about making sure ChatGPT, Gemini, and Claude actually mention your brand when someone asks — and most businesses haven't looked at this channel at all.
The core is recorded. The frontier is live.
You won't sit through anything you could've just watched on your own time. The five foundational modules are self-paced and current as of August 2026. The live sessions are reserved for the stuff that's genuinely still moving — AI Overview behavior, LLM citation patterns, that kind of thing.
The recorded core
Five modules. Yours for life, on your cohort's terms.
Foundation — SEO in the AI-First Search Era
How Google Search, AI Overviews, ChatGPT Search, Perplexity, and Claude actually retrieve, rank, and cite content. Basically the shared vocabulary everything else builds on.
CURRENT · AUG 2026Technical SEO 2.0
Crawl budget, Core Web Vitals, JavaScript rendering headaches, indexation troubleshooting in Search Console, and site architecture that works for both crawlers and AI retrieval agents.
CURRENT · AUG 2026Content, E-E-A-T & Entity SEO
Building real topical authority, keeping entity signals consistent across the web, getting author and organization signals right, and writing with the depth Google's E-E-A-T framework is actually looking for.
CURRENT · AUG 2026Answer Engine Optimization (AEO) & Structured Data
Answer-first writing, how to win featured snippets and AI Overviews, FAQ and HowTo schema, and JSON-LD that makes a page genuinely machine-readable — not just technically "valid."
CURRENT · AUG 2026AIO / GEO — Optimizing for LLMs
How ChatGPT, Gemini, Claude, and Perplexity pick and cite sources, tracking whether your brand's even getting mentioned, and how to earn citations with real data, quotes, and structured facts — plus measuring AI visibility instead of just rankings.
CURRENT · AUG 2026The live frontier
One orientation, three frontier sessions. All recorded, so you still get to keep them.
Orientation
[DATE] · 30 min. How the modules work, quick intros around the cohort, what's worth prepping beforehand.
LIVEAI Overviews Optimization
[DATE] · 90 min. We reverse-engineer what actually triggers an AI Overview, how to structure a page to win that citation, and how to audit what you've already got for AI-extractability.
LIVELLM Citation Engineering
[DATE] · 90 min. How to actually get cited inside ChatGPT, Perplexity, Gemini, and Claude — think of it as digital PR, but for the AI era. Authoritative data assets, staying consistent across platforms, the whole thing.
LIVEAgentic SEO Automation
[DATE] · 90 min. Building reasoning agents (we use Claude) to handle technical audits, content gap analysis, schema generation, and reporting — this is the part of the stack moving the fastest right now.
LIVEEvery tool that matters, and why
Not just recordings. An actual working SEO system.
Lifetime access
Every session — recorded core and live frontier both — is yours for good.
Technical SEO audit templates
Real, ready-to-run checklists for crawl, indexation, Core Web Vitals, and schema.
AEO & schema blueprints
FAQPage, HowTo, Article, and Organization schema, plus answer-first content templates.
Custom Claude Skills
For technical audits, content briefs, and AI-visibility research. Load and run.
AI visibility tracking sheet
A simple framework for keeping tabs on your citations across the major AI platforms.
One 1:1 consultation
A 30-minute private session on your own site or client accounts.
Who this is actually for
- You've run SEO or content for a real website for at least a year
- You handle SEO in-house, at an agency, or you're a founder pushing your own organic growth
- You're the one expected to figure out your team's AI-search move, whether you asked for that or not
- You want the actual system behind this, not another "10 SEO tips" listicle
- You've never touched Google Search Console or a live website
- You're looking for a beginner's "what is SEO" intro
- You want done-for-you SEO work, not the skills to run it yourself
Join the next cohort
Things kick off live on [DATE]. The five modules unlock right after that, and the three live sessions run on [3 DATES].
- Live orientation
- 5 self-paced modules, current Aug 2026
- 3 live 90-minute frontier sessions
- Lifetime recordings and asset packs
- Custom Claude Skills and AEO/schema blueprints
- One 30-minute 1:1 consultation
- This Advanced SEO Program, thrown in free
- Every other on-demand course in the library
- Updates automatically as Google and AI platforms shift
- Live weekly events
- The full vault — SOPs, trackers, automations
- A private peer community with direct access to us
Mohanish Jaju
Growth Architect and Founder, HQ Digital. TEDx speaker, a 300,000-plus community, and the operator behind AI-first marketing systems for brands across India and the world. This is the same system running live client accounts, taught without the fluff.
SEO, AEO, and what stays current
SEO gets your pages ranking in regular search results. AEO — Answer Engine Optimization — is about structuring your content so it becomes the direct, cited answer in featured snippets and AI Overviews. AIO, sometimes called GEO (Generative Engine Optimization), is the wider game of getting your brand actually mentioned and recommended inside AI chat answers, on things like ChatGPT, Gemini, and Claude.
Not at all. AEO and AIO sit on top of technical SEO, good content, and real earned authority — they add entity clarity and structured data on top, they don't replace any of it.
Honestly, no — it's built for people who've already run a live site or campaign and want a genuinely advanced, current system, not a first introduction to what SEO even is.
The five core modules are current as of August 2026. The live sessions cover the parts that move fastest — AI Overview behavior, how LLMs decide what to cite, agentic SEO tooling — which is exactly why those stay live instead of getting baked into a recording that goes stale in a few weeks.